April Phifer wins 2026 Best of Texas Regional Award

April Phifer, branch manager at Verity Mortgage in Amarillo, was named a 2026 Best of Texas Regional Award winner on Oct. 22, 2026. The honor spotlights her 30 years in mortgages, client-first approach and role helping Texas families reach homeownership.

Why it matters: - The award recognizes a mortgage lender whose work directly affects homebuyers, homeowners and families in the Amarillo area. - Phifer’s focus on education, problem-solving and long-term client relationships can make homeownership more accessible for borrowers facing credit, financing or timing hurdles. - The recognition also reflects the trust Verity Mortgage has built in the local market.

What happened: - April Phifer, branch manager at Verity Mortgage in Amarillo, was named a winner of the 2026 Best of Texas Regional Award on Oct. 22, 2026. - The award honors her three decades of mortgage experience and her client-first approach. - The announcement says Phifer has helped many families across the area achieve homeownership.

The details: - Phifer works as a full-service mortgage lender. - She helps first-time homebuyers, move-up buyers, downsizers and investors. - Her team also assists veterans with VA home loans. - The team helps homeowners refinance to lower rates or pull cash out for renovations. - Clients frequently praise Phifer’s responsiveness and the support of her dedicated team. - Phifer is known for educating clients rather than overwhelming them. - She also focuses on creative solutions when challenges arise. - Her motto is “Built Different.” - Phifer once spent close to two years helping a client repair his credit so he could buy his first home in his late 40s. - That purchase gave his teenage daughters their own bedrooms for the first time. - Phifer says many client relationships continue long after a loan closes. - Phifer holds NMLS 1475094. - Verity Mortgage is a member of Eustis Mortgage Corporation, NMLS 70345.

Between the lines: - The award story is as much about trust and persistence as it is about loan volume or market share. - Phifer’s approach suggests a lending model built around hand-holding borrowers through barriers, not just processing applications. - The emphasis on family outcomes shows how mortgage work can shape day-to-day living, not just financial statements.

What’s next: - Phifer plans to keep making the mortgage process clear and approachable for every client she serves. - She also wants the experience to be “even a little enjoyable along the way.” - Phifer expects to keep helping more families turn “someday” into homeownership. - Contact details provided in the announcement include more information and Facebook at April Phifer at Verity Mortgage.

The bottom line: - The award puts a spotlight on a lender whose value is measured in closed loans, solved problems and homes secured for families who might otherwise have been shut out.