Keep Safe Care expands into Dallas with new territory leader

Keep Safe Care is launching Dallas operations and named Mychel Jones as Territory Developer as the private-duty home care company pushes deeper into Texas. The move is part of a broader expansion plan that includes Fort Worth, Houston and later Florida markets.

Why it matters: - Keep Safe Care is expanding a caregiver-first home care model in a major Texas market. - The company says its structure is designed to pay caregivers more while reducing turnover and inconsistent care. - Dallas becomes a key hub for the company’s next phase of growth beyond Austin and San Antonio.

What happened: - Keep Safe Care named Mychel Jones as Territory Developer for Dallas. - Jones will lead caregiver recruitment, community outreach, healthcare partnerships and referral development across the greater Dallas region. - The company said Dallas operations will be established first, followed by Fort Worth in November 2026. - Keep Safe Care is also evaluating Houston as another Texas market by the end of 2026.

The details: - Keep Safe Care uses The 2/3 Rule™, which directs at least two-thirds of the hourly client rate to caregiver wages. - The company pairs that wage structure with technology and a lean operating model to reduce administrative overhead. - Keep Safe Care says its Private-Duty-in-a-Box® platform helps lower startup costs and overhead. - The company says its model can raise caregivers’ standard wages by 30% to 50% and cut operating costs by 40% to 55% versus traditional private-duty franchise models. - Jones studied healthcare at Southern Illinois University. - Jones later played professional soccer in Major League Soccer for eight years. - After his soccer career, Jones became a business owner and built experience in physical therapy, medical administration and clinical operations. - Keep Safe Care’s Dallas contact number is (214) 659-1210. - The Dallas email contact is dfwtx@keepsafecare. - More information is available on the company’s website.

Between the lines: - The Dallas launch shows Keep Safe Care leaning on local leadership rather than a centralized expansion-only strategy. - Jones’ background in healthcare and business suggests the company wants a territory leader who can work across caregiver hiring, referrals and partner relationships. - The company is framing efficiency as the engine behind higher caregiver pay, not just a back-office improvement. - Keep Safe Care is positioning hospitals, hospice providers and senior communities as care partners, not only referral channels.

What's next: - Keep Safe Care expects to keep building out Texas with Fort Worth and Houston in view. - The company also plans to grow in Florida, including Miami, Orlando and Tampa. - Dallas partnerships with home health agencies, hospice providers, physicians, social workers and senior communities will be a focus as operations scale. - Keep Safe Care will continue using centralized technology to support locally led market expansion.

The bottom line: - Keep Safe Care is betting that a caregiver-first pay model and local market leadership can help it grow faster while offering more reliable in-home care.